Eastridge
San Francisco, CA, USA
Eastridge Workforce Solutions is looking for a Product Marketing Manager to lead marketing efforts for our growing portfolio of products. This role will entail a combination of product strategy, cross-functional collaboration, and developing positioning and go-to-market strategies for new products. Responsibilities: Leverage behavioral data and user insights to develop and drive the Marketing strategy for new products in conjunction with the Product and Engineering teams Be the voice and expert of the target audience Work cross-functionally with Product, Design, Brand, Support, etc. to fuel ongoing product adoption and go-to-market launches Rapidly experiment and iterate to increase conversion and product usage Requirements: Bachelor’s degree 4+ years of experience relevant to product marketing Analytical thinker with experience in data-driven marketing Experience in applying consumer insights to inform and optimize the product experience Very strong written and verbal...